STORY: SOUL WITHOUT A TARGET.
ÂME SANS CIBLE is more than just a brand. It's a state of mind, an invitation to break free from constraints and explore one's inner journey. Inspired by the quest for freedom, introspection, and self-transcendence, the brand embodies a philosophy:
"Evokes the feeling of freedom, introspection, seek your purpose."
Leave your shackles behind, don't hold back.
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The origins
Founded on deep values, ÂME SANS CIBLE speaks to those who seek to express their authenticity and live without compromise. Each garment tells a story, a journey inward, in a quest for meaning and discovery.
From its very first collection, Bouquet Collection, the brand has established itself through a clear vision: to offer limited editions of 150 pieces worldwide, conceived as fragments of souls, combining minimalist design, strong symbolism and sustainable quality.
At ÂME SANS CIBLE, each piece is designed to reflect the freedom to be oneself. No constraints, no rules: simply a timeless and emotional style.
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A creative and human vision
Behind the brand is Kevin Costa, founder and creative director. Born in Switzerland, he built his career between Switzerland and Portugal, blending creation, artistic expression, and personal introspection. "I've always sought to create a universe where freedom, creativity, and emotions converge. ÂME SANS CIBLE was born from this need for authenticity. Each piece, each project, is a part of my journey and of those who dare to be themselves."
— Kevin Costa, CEO & Creative Director – SOUL WITHOUT A TARGET.
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Evolution – From freedom to sensitivity
Over time, ÂME SANS CIBLE has evolved, giving rise to complementary lines:
• SENSITIVE SOUL, a natural extension of the brand, dedicated to lingerie, softness, and intimate connection with oneself.
• FRAGMENTS, the ASC perfume collection, symbol of the duality between strength and lightness, grounding and freedom.
These universes are linked by a common essence: human emotion. Each creation explores a facet of the soul, sometimes fragile, sometimes powerful, but always sincere.
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Vision & DNA
ÂME SANS CIBLE is an independent Swiss brand born from the desire to explore the human soul through the senses. Each creation is an introspection, an inner journey that connects freedom with depth.
Assignment :
Expressing authentic beauty through limited editions, where each piece or fragrance becomes a fragment of personal history.
Vision :
To create unique sensory experiences that connect humans to their essence.
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A community of explorers
Wearing ÂME SANS CIBLE is more than just a style choice—it's a statement. It's about asserting yourself freely, rejecting labels, and daring to embody your own energy.
Each member of the ASC community is an explorer of emotions, creativity, and freedom. Through clothing, perfume, or lingerie, each finds a personal way to express their inner identity.
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